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This web site states the following, "We have been making quality braided spark plug wires for Harleys and Customs since 1999." We noticed that the web page stated " Please visit our Guest Book." It also said " And see what our customers say about our wires and also visit our Gallery. And see our wires on our customers bikes. We have several different colors of braid which can all be used with either standard wire or high performance wire. Click on image to enlarge, use your browsers back button to return." The header had chrome as the highest ranking optimized keyword. It is followed by spark plug wires, braided, and spark which isn't as ranked as highly as chrome. The next words uskoolines.com uses is plug wire. plug wires was included and could not be seen by search crawlers.